Across Africa, millions are building, earning, and trading in ways old systems can’t capture. Notto makes this vibrant economic life visible, powering both institutions and the next era of credit and wealth creation.
Our story
Notto began in 2020, right in the thick of the COVID-19 pandemic. At a time when the world was shutting down, we were opening up possibilities, first, as a rent tracking platform helping tenants use their payment history to access home loans.
From day one, our mission was bigger than rent or real estate. And that mission is written into our name. Notto comes from the Zulu word Umnotho, meaning wealth, a reminder that every signal we track, every insight we surface, is connected to a real person trying to grow something of their own. A future. A business. A life.
Over the years, the form has evolved. We’ve shifted from a consumer-focused approach to a B2B infrastructure provider. We’ve chosen the hard road, working with institutions, navigating regulation, and building systems that last. But through it all, the belief hasn’t changed.
Today, Notto is Africa’s first licensed and regulated Alternative Credit Bureau. And we’re building a credit system that reflects the real economic lives of Africans in all their motion, creativity, and ambition.
Because our generation’s work is not just to survive the system. It’s to reshape it.
CEO, Notto
Our vision
And we’re doing this by building alternative data intelligence that makes credit decisioning possible at continent-scale.




Our investors


